Creative, marketing, brand, and IT leaders at 10 companies listed in Interbrand’s Best Global Brands Report (link) took the same survey you just did.
The results below show their perspectives on the importance of each digital brand management feature (1 - Not important at all; 5 - Very important).
An online portal where guidelines and assets can be easily updated, edited and shared
Engaging design that allows users to immerse themselves in the brand
Robust search and filtering so users find what they need quickly
A multilingual system
A system that incorporates approval workflows
Brand training modules to help employees and agency partners learn about the Brand
Collaboration tool to provide feedback on campaign assets using chats, comments, and annotations.
A content assembly module to customize marketing assets for different audiences, geographies and languages
A compliance framework to ensure all communications adhere to brand guidelines.